Your pipeline
should be predictable.
It probably isn't.

Good Sakana builds the system that fixes it. Pipeline that is genuinely qualified. Data that tells you who is ready to buy. A sales team spending its time with customers, not on admin. We build it, test it, and hand it over working.

Work with Richard See what we do →
20yr
In sales, commercial and leadership roles
£M's
Of pipeline created
26%
Increase in client ARR from one deal closed using Good Sakana systems
Richard Blakeborough presenting
What clients say
"Richard not only writes the process, but runs it too. He won us a great customer in a short amount of time. Really impressed!"
Worked with teams at
Klarna Revolut Global Payments

"Richard played an important part in cementing Klarna's status in the UK with the region's largest retailers. He was influential in the consistent evolution of the Klarna proposition."

Luke Griffiths Former CCO, Klarna. Now CCO, SumUp
The Problem

Working hard. Going nowhere.

Most B2B pipeline breaks in three places. It's not always a motivation or skills problem — your team is working hard on a system that was never built properly. The three failures below compound, and without fixing them, the best team will always fail.

1 in 4
Your list is wrong
B2B contact data goes stale at roughly 2.1% a month. Inside a year, a quarter of your list has changed role, changed company, or left. Nobody notices until the emails bounce and the calls go nowhere — that's if you even know who your ideal customer is and what signals show your offer is a fit for them.
60%
Time wasted
Salesforce puts non-selling work at 60% of a rep's week. Research, list building, CRM admin, chasing follow-ups. You hired them to spend time with customers. Most of their week goes on busy work. You are now running the most expensive admin function in your business.
45%
Your forecast is a guess
Gartner found that only 45% of sales leaders and sellers have high confidence in their organisation's forecast accuracy. It is what happens when qualification is ill-defined, deals move stage on guesses, and nobody can say which accounts are in market this quarter.
One System

What Good Sakana Does.

Fixing one of the above does nothing. Clean the list and your reps still lose the week to admin. Cut the admin and you still cannot say which deals will close. It is one system, and this is how we help.

01
🎯
Your ideal customer, defined
We work out who buys, then build the target list from live data instead of a year-old export. You get named accounts and contacts, plus the buying signals that say which ones are worth a call this month. Your team stops guessing where to start.
02
📤
Outbound that works
Sequences, email, call structure, follow-up, referrals, events, and maybe something a little different to cut through the noise. All written and tested on your real accounts until we get replies. You get the messaging, the cadence, and the rules for what happens after every outcome. Reps no longer stare at a blank page every morning — they get something that works.
03
📊
Qualification you can forecast from
Your sales cycle gets stage definitions with exit criteria, so a deal only moves when something verifiable has happened. You get the qualification framework, the pipeline review structure, and a forecast that means the same thing to every rep. The number stops moving in the last week of the quarter.
04
🤝
Handed over working
Everything is documented and run alongside your team until they are running it without us. You get the playbook, the training, and a defined end point. Not a retainer that delivers "strategy" with zero hands-on execution.
The Founder

Richard has never stopped selling.

He started his career knocking on doors on industrial estates to build pipeline. He moved into a new industry during a recession and won Tier 1 customers, displacing the incumbent supplier. At Klarna he built and ran a GTM plan that landed several multi-million pound partnerships. At Global Payments he stepped back from the front line to design the commercialisation process for the UK.

Different jobs, same work. Building pipeline, prospecting, mapping stakeholders, multithreading, listening to buyers' needs and solving their problems.

Good Sakana is different. Most consultants hand you a strategy and leave. Richard has spent twenty years being the person who has to make the strategy work, and the person who fixes it when it doesn't.

20yr GTM leadership Revolut Klarna Global Payments Newcastle and London
Email Richard directly → Richard on LinkedIn Company page Tech Builders →
Richard Blakeborough

Graeme Horsfall hired Richard twice.

"I have hired Richard twice and can't recommend him enough should you want to launch a new proposition in your business. He is hands on, customer centric and driven by results. He employs creativity balanced with commercial acumen offering a unique perspective on new product propositions."

Graeme Horsfall
Former Head of Sales, Acquiring at Revolut. Now MD, CAST
From the other side of the table

"He did a great job of articulating the value Klarna would bring New Look in an RFP process to select the right provider. He supported professionally during the implementation to go live, resulting in a successful partnership that is thriving still to this day."

Sonel Patel
New Look
Ready?

Let's have an honest conversation.

Fill in a few details below and Richard will come back to you directly. No pitch deck, no sales process.

Prefer email? richard@goodsakana.com  ·  Newcastle and London